Third Year (Exploratory Project)

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A branded experiential pop-up flagship store testing the norm of traditional brick and mortar stores. Carefully considering the user and designing a memorable experience where the customer can connect with the brand. The pop-up challenges the norm of 'Luxury' retail whilst providing an experience which portrays Fenty’s core values.
The inclusive pop-up allows diverse consumers to feel a sense of belonging with the brand where they can comfortably express their identity and be
included in the retail experience regardless of their race, ethnic, size and gender.

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